Sale Day Campaign
Wednesday Mandi

The Wednesday Mandi campaign seeks to establish a strong brand recall with increased app conversions on traditionally slower days.

Based on the user behavior analysis, the following three things were implemented in campaign  

a.) Create a sensory appeal by creating attractive campaign visuals to attract and resonate with the target audience. 

b.) Create time bound offers to seed urgency clubbed with an unmissable offer. 

c.) Try something new, and step away from the general way of running offers on the app.

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With this Wednesday Mandi was ideated to introduce an Price drop day in the week where the prices are as low as ₹2 with time bound offers to avail additional discounts.  The target audience was existing app users who were more likely to engage and convert. ​